Google Analytics

 Google Analytics

                  

Google Analytics is a type of visit. There are five types of traffic are in the google  they are:

 1. Direct Traffic

 2. Organic Traffic

 3. Social Media Traffic

 4. Referral Traffic

 5. Add Traffic

Direct Traffic:The direct traffic is the address of the website.we search a file using direct URL that people either write directly on their website.In the documentation, Direct traffic is defined as URL's that people either type in directly or reach via their browser bookmarks. ... Some of them strip the referrer, especially for organic traffic.

Organic Traffic:It naturally searches the website by using the key word. Analytics separates traffic that arrives at your site through a search engine result from traffic that arrives through other referring. channels, like paid advertisement or another site that links to yours. In your reports, this traffic segment is called organic search traffic.

Social Media Traffic:It view the social media report of your site  in google analytics. Log in to google analysts and select the right web site for which you had like to view social media report.

Referral Traffic:The links comes through  from other links is known as referral traffic.Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Add traffic:By looking advertisement people visit the website. 

 How to create Google Analytics                                       

sign in to google account then new web page appear named as google analysits there website name is already select then give the account name then setup your property and go to blogger page and copy the url from the website and paste the url in the property window.From the industry category select the reference and also set the reporting time zone and get the track id.  

Anju

History and Evolution

On Page Optimization 

Webmaster Tools

Google Web Master Tools

                             

Google Search Console

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google 
for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.Google search console is popular, powerful and free seo tool. The google search console enables the web master

 How to create web master tools 

In the new tab login to search the URL then google password confirm page appear after the confirmation then its go to the blogger page and copy the URL link paste the URL link in the web master field.

Then click add property and return back to blogger page select crawl from the blogger page from their select fetch as google and go to blog page and double click the the main heading and copy the URL from the main tab and again go back to web master tool after fetching  the completing message tick will appear then verify the process and press go button

 Again we will reach the webmaster page already we copied a URL from the blog page pate that in the web master page. After fetching completed again a message tick will appear then verify the process and press ok button.

  Anju

History and Evolution of seo

On Page Optimization

On page optimization

On page optimization is used to optimizing individual web pages. In order to increase the ranking of 

 the web pages and earn more relevant in traffic in search engines.It refers to both content and HTML

source code web pages that can be optimized.

Snipet

The snipet contain title, url,description.firstly google check the title of the html page.The title that should given in the html page should be relevant title and the description should be meaningful and impressive without any grammatical errors.The snipet has the title,description,URL

The limitations of the snipt are:

 *Long sentance is avoided.The title should be revevent.

 *Must focus on the revelent keyword

 *Spelling mistake and grammatical errors are avoided.

 *The number of characters should be 55-60.

URL: A URL more commonly knows as web address specifies the location of a resources on the internet.URL specific how to retrieve that resources also it a protocol.

Meta Description: Meta description conveys what users will find on the page.While its recommended to use your core keyword to use your keyword.The term meta tag is not used in the google website.The meta description should be unique.The meta description gives that what users will find on their web pages.if we gave a meta description to a page the characters should be 155-160.If it is a a blog or post the characters should be only have 155.the meta description should be unique.If e should give meta description tag the description in the match page will show the meta description.

Title: The title tag is the title text that show in searching result.

Impression

The amount of the impression is the amount of time that an advertisement has been shown through a web page.The number of impression are a number of times that an advertisement is shown.Impression some times called view or an add view is a term that refers to the point in which an add is view once by a visitor or displayed once on a web page.The number of impressions of a particular advertisement is determined by number of times the particular page is located and loaded.

Click Through Rate 

                                                                                            

Click through rate  is an incredibly important concept  in search engine marketing. Click through rate  is the percentage of people who click on your add by seeing your add.CTR is measurement of how many times links that is involved in paid actually click when it apperes on a search engine.

Keyword cannibalism

The key word cannibalism is a technique multiple pages are targeting the same keyword.Key word cannibalism may occure when social media pages ranks quicker than your website pages.Google cannibalism does not bring google penalty when multiple pages Target same key word it create confusion for the website.

Head portion

In the body portion the h1 tag is very important. In one portion only one h1 is allowed if we give more than one h1 it will leads to a confusion.The h1 tag is more visible portion in body tag.The title should align with the page title and the url or the page.

  *If the h1 is not their in the portion then  h2 perform the action of the h2 if we use more then one h2      then their is a confusion occure.

  *The specialty of the h3 is that we can use one or more than one h3 but should clear that the content      should be related to that heading.

 Rules of head section:

  *The h1 tag should be simple and meaningful.

  *caption should be only have 8 characters.

  *Include key word and prepare revelent h1.

  *the h2 head section has same preference as h1 section.

Anchor test

This term give hyperlink  to the web page.the anchor test is visible in the content portion is called anchor test.If the website is linked to another site the linked is site recommend or reference. The Anchor tag works like a fuel by crawilg that a content. the links is pass to revelent to term of other website called internal link.The term that is used to give hyperlink is called anchor test the anchor is visible in the content hyperlink.The anchor is  given in the focusing page. 

Content optimization

Content optimization is the term in which ,it is easily discover able by users searching for terms revelent to your website.

Keyword Density

Keyword density it is the percentage of time a keyword appears on the web page compared to the total number of  words on the page.It relieve that how many times the focusing key word is used the google consider the key word density.Short keyword can be used in one or two times.The keyord density consider on publishing page.

Image optimization 

Images,when we used images  it  helps to understand  the readers very easily.When we add images to an article:

* Use relevant image to that matches your text.

* Reduce file size for faster loading.

*Pick a good file name for your images.

*Add caption if appropriate for easy scanning.

*Use image alt text.

Authorship

Google has reported on testing of authorship in search result.attaching your names leads to some real benefits in search engine results.The authorship shows the editorial power.If the authorship is optimized then the editorial power is increased. The advantage of authorship is good.When we makes an article and published to the internet  before ensuring  or verifying  authority.In google authorship is established to connect with google profile with our article .In google+ includes our personal data and profiles pictures also through our details the viewers can understand more about the user

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 Anju

                                  History and Evolution of SEO

History and Evolution of Search Engine Optimization

                         

            

HISTORY AND EVOLUTION OF SEO

The history of seo and key events that have happen the time of the expulsion of the World Trade Center.At the beginning of the seo it is an uncrawlable website. few years later the google update the uncrawlable condition in to crawlable. At that time on wards the google scan the website deeply and take the snap short and save it in the preferred data base.

 We can easily crowlable the web pages because the web pages are controlled by the web master not by the google.that is,web master is the one who controller the web site. The on page in the seo is also called onsite optimization it means that the web masters can modify the title,image,content etc..inside the web site.

On Page and Off Page Optimization

In the off page optimization the web master can change the image, title from outside the web site is called off page optimization.It means it will change the algorithm from outside the website.The google is content specific because it checks that which website is use more focusing key words based on that google rank the website but it does not improve the quality of the website.

Key Word Stuffing

  Keyword stuffing is a black hat seo practical the keyword stuffing is related to content specific The missuse of the keyword will lose the quality of the website.it is an unethical practice. In the link specifics also known as back link.The website sell the links for other website.The website those get more links will increase their rank if the website get quality links then it rank will increased.This will not increase the quality of the google.

Quality Link Specific

 Quality link specific  is related to link specific. It is quality store.It means that the links that buying from other website should be qualitative. Based on the quality the google rank the website,google changed the algorithm to quality link specific.The google bring a system called page rank as the page rank increases it means that the the trust value of the user is increases the page rank is given by the google.

 Passing the juice is technique that sell the links for other website if it sell more number of links it will decrease the rank of the website.To avoid the ranking rate decreasing they use a attribute rel="nofollow" it helps to maintain the same power.

Bounce Rate(2009)

The bouncing rate of the website is depend on the user if the user do not spend more in the website or it is the percentage of visits in which a person leaves your website from the landing page without browsing any further the master calculate the report and give the bouncing rate of that website.it will decrease the trust of the user. Pogo striking is also an another technique used in seo if the user quickly logout from the landed website and spend more time in another website then the more used website has ranked more than the other.

Panda Updation (2011)                                                     

In the year of 2011 google panda updation occure it include content spamming to over come the content spamming google introduced Pande updation algoritham.the content spammind issuses are content duplcation,use of low qualitycontent,content spinning,thinny pages.                                                                            

Penquin Updation(2014)

Penquin updation was introduced on the year of 2014 it is areal time updation. When a new penguin update was released site take the action to remove all bad links from the website. To overcome the link spamming they used penguin updation the link spamming issues are
1.Link exchange
2.Link farming                                    3.Comment farming
4. Low quality link from directory
5. Wiki spamming
6.Guest blogin.

Pigeon Updation(2014)

Pigeon updation is related to local updates.the local updates issues are google my business,
1. local directory
2. jio tagging
3.social media
The main aim of the pigeon update is to increase the ranking of the website .This update provides the result based on the local location and gave the result as available in the local directory

Humming Bird Updation

Humming bird updation are introduced on 2013.it gives a type of  search result. Symantic means it is a feature that give deep information or detailed result.it is artificial inteligence technique. Rank brain is the advanced version of Humming bird updation. Rank brain means if search same result in different from google try to understand and gave the exact result.

Exact match Domain(EMD)

Exact match domain(EMD) is introduced in 2012 it is a punishing process if the website does not upgrade with in a particular period of time the google can punish the website.When a fresh EMD update happens, sites that have improved their content may regain good rankings.when EMD update happens that have improve their content may gain good ranking.

Pirate Updation                                           

In Pirate Updation according to DMC(Digital Millennium Copy write) act the duplication of the video,photo etc.. will be removed  from the website.But the pirate update was intentionally introduced for damaging sites that have broken the law.. with SEO all the sited completed to increase their traffic.

Mobile Geddon Update(2015)  

   

The main effect of this update is to given priority to websites that display well on smartphone and other mobiles devices.Google published an article on their developers page to help the web masters with their title as Mobile Friendly Sites this  sites improves the users experience.

Anju