History and Evolution of Search Engine Optimization

                         

            

HISTORY AND EVOLUTION OF SEO

The history of seo and key events that have happen the time of the expulsion of the World Trade Center.At the beginning of the seo it is an uncrawlable website. few years later the google update the uncrawlable condition in to crawlable. At that time on wards the google scan the website deeply and take the snap short and save it in the preferred data base.

 We can easily crowlable the web pages because the web pages are controlled by the web master not by the google.that is,web master is the one who controller the web site. The on page in the seo is also called onsite optimization it means that the web masters can modify the title,image,content etc..inside the web site.

On Page and Off Page Optimization

In the off page optimization the web master can change the image, title from outside the web site is called off page optimization.It means it will change the algorithm from outside the website.The google is content specific because it checks that which website is use more focusing key words based on that google rank the website but it does not improve the quality of the website.

Key Word Stuffing

  Keyword stuffing is a black hat seo practical the keyword stuffing is related to content specific The missuse of the keyword will lose the quality of the website.it is an unethical practice. In the link specifics also known as back link.The website sell the links for other website.The website those get more links will increase their rank if the website get quality links then it rank will increased.This will not increase the quality of the google.

Quality Link Specific

 Quality link specific  is related to link specific. It is quality store.It means that the links that buying from other website should be qualitative. Based on the quality the google rank the website,google changed the algorithm to quality link specific.The google bring a system called page rank as the page rank increases it means that the the trust value of the user is increases the page rank is given by the google.

 Passing the juice is technique that sell the links for other website if it sell more number of links it will decrease the rank of the website.To avoid the ranking rate decreasing they use a attribute rel="nofollow" it helps to maintain the same power.

Bounce Rate(2009)

The bouncing rate of the website is depend on the user if the user do not spend more in the website or it is the percentage of visits in which a person leaves your website from the landing page without browsing any further the master calculate the report and give the bouncing rate of that website.it will decrease the trust of the user. Pogo striking is also an another technique used in seo if the user quickly logout from the landed website and spend more time in another website then the more used website has ranked more than the other.

Panda Updation (2011)                                                     

In the year of 2011 google panda updation occure it include content spamming to over come the content spamming google introduced Pande updation algoritham.the content spammind issuses are content duplcation,use of low qualitycontent,content spinning,thinny pages.                                                                            

Penquin Updation(2014)

Penquin updation was introduced on the year of 2014 it is areal time updation. When a new penguin update was released site take the action to remove all bad links from the website. To overcome the link spamming they used penguin updation the link spamming issues are
1.Link exchange
2.Link farming                                    3.Comment farming
4. Low quality link from directory
5. Wiki spamming
6.Guest blogin.

Pigeon Updation(2014)

Pigeon updation is related to local updates.the local updates issues are google my business,
1. local directory
2. jio tagging
3.social media
The main aim of the pigeon update is to increase the ranking of the website .This update provides the result based on the local location and gave the result as available in the local directory

Humming Bird Updation

Humming bird updation are introduced on 2013.it gives a type of  search result. Symantic means it is a feature that give deep information or detailed result.it is artificial inteligence technique. Rank brain is the advanced version of Humming bird updation. Rank brain means if search same result in different from google try to understand and gave the exact result.

Exact match Domain(EMD)

Exact match domain(EMD) is introduced in 2012 it is a punishing process if the website does not upgrade with in a particular period of time the google can punish the website.When a fresh EMD update happens, sites that have improved their content may regain good rankings.when EMD update happens that have improve their content may gain good ranking.

Pirate Updation                                           

In Pirate Updation according to DMC(Digital Millennium Copy write) act the duplication of the video,photo etc.. will be removed  from the website.But the pirate update was intentionally introduced for damaging sites that have broken the law.. with SEO all the sited completed to increase their traffic.

Mobile Geddon Update(2015)  

   

The main effect of this update is to given priority to websites that display well on smartphone and other mobiles devices.Google published an article on their developers page to help the web masters with their title as Mobile Friendly Sites this  sites improves the users experience.

Anju