On Page Optimization

On page optimization

On page optimization is used to optimizing individual web pages. In order to increase the ranking of 

 the web pages and earn more relevant in traffic in search engines.It refers to both content and HTML

source code web pages that can be optimized.

Snipet

The snipet contain title, url,description.firstly google check the title of the html page.The title that should given in the html page should be relevant title and the description should be meaningful and impressive without any grammatical errors.The snipet has the title,description,URL

The limitations of the snipt are:

 *Long sentance is avoided.The title should be revevent.

 *Must focus on the revelent keyword

 *Spelling mistake and grammatical errors are avoided.

 *The number of characters should be 55-60.

URL: A URL more commonly knows as web address specifies the location of a resources on the internet.URL specific how to retrieve that resources also it a protocol.

Meta Description: Meta description conveys what users will find on the page.While its recommended to use your core keyword to use your keyword.The term meta tag is not used in the google website.The meta description should be unique.The meta description gives that what users will find on their web pages.if we gave a meta description to a page the characters should be 155-160.If it is a a blog or post the characters should be only have 155.the meta description should be unique.If e should give meta description tag the description in the match page will show the meta description.

Title: The title tag is the title text that show in searching result.

Impression

The amount of the impression is the amount of time that an advertisement has been shown through a web page.The number of impression are a number of times that an advertisement is shown.Impression some times called view or an add view is a term that refers to the point in which an add is view once by a visitor or displayed once on a web page.The number of impressions of a particular advertisement is determined by number of times the particular page is located and loaded.

Click Through Rate 

                                                                                            

Click through rate  is an incredibly important concept  in search engine marketing. Click through rate  is the percentage of people who click on your add by seeing your add.CTR is measurement of how many times links that is involved in paid actually click when it apperes on a search engine.

Keyword cannibalism

The key word cannibalism is a technique multiple pages are targeting the same keyword.Key word cannibalism may occure when social media pages ranks quicker than your website pages.Google cannibalism does not bring google penalty when multiple pages Target same key word it create confusion for the website.

Head portion

In the body portion the h1 tag is very important. In one portion only one h1 is allowed if we give more than one h1 it will leads to a confusion.The h1 tag is more visible portion in body tag.The title should align with the page title and the url or the page.

  *If the h1 is not their in the portion then  h2 perform the action of the h2 if we use more then one h2      then their is a confusion occure.

  *The specialty of the h3 is that we can use one or more than one h3 but should clear that the content      should be related to that heading.

 Rules of head section:

  *The h1 tag should be simple and meaningful.

  *caption should be only have 8 characters.

  *Include key word and prepare revelent h1.

  *the h2 head section has same preference as h1 section.

Anchor test

This term give hyperlink  to the web page.the anchor test is visible in the content portion is called anchor test.If the website is linked to another site the linked is site recommend or reference. The Anchor tag works like a fuel by crawilg that a content. the links is pass to revelent to term of other website called internal link.The term that is used to give hyperlink is called anchor test the anchor is visible in the content hyperlink.The anchor is  given in the focusing page. 

Content optimization

Content optimization is the term in which ,it is easily discover able by users searching for terms revelent to your website.

Keyword Density

Keyword density it is the percentage of time a keyword appears on the web page compared to the total number of  words on the page.It relieve that how many times the focusing key word is used the google consider the key word density.Short keyword can be used in one or two times.The keyord density consider on publishing page.

Image optimization 

Images,when we used images  it  helps to understand  the readers very easily.When we add images to an article:

* Use relevant image to that matches your text.

* Reduce file size for faster loading.

*Pick a good file name for your images.

*Add caption if appropriate for easy scanning.

*Use image alt text.

Authorship

Google has reported on testing of authorship in search result.attaching your names leads to some real benefits in search engine results.The authorship shows the editorial power.If the authorship is optimized then the editorial power is increased. The advantage of authorship is good.When we makes an article and published to the internet  before ensuring  or verifying  authority.In google authorship is established to connect with google profile with our article .In google+ includes our personal data and profiles pictures also through our details the viewers can understand more about the user

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 Anju

                                  History and Evolution of SEO